2 articles in this selection

2010/11/02

Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company's bottom line. The company used SAS analytics to identify a single change to a web page that generated an overnight surge in sales, Expedia's VP of global analytics and optimisation Joe Megibow told the SAS Premier Business Leadership Series conference in Las Vegas last week....

2009/06/16

Identifying duplicate customers is no unique challenge to any company. As a matter of fact, it is one of the most common data quality problems faced by many organizations. Many data quality vendors offer viable solutions to help identify duplicate customers. However, you can't expect an out-of-the-box solution. That's because there is a business issue intrinsic to the technical problem, which requires a comprehensive evaluation from multiple angles. In this topic, the People-Process-Technology triangle is as relevant as ever. Having the right people in the right business areas is critical when making a final decision on duplicates, proper course of action, and impact analysis. Technology is key in expediting the data analysis and improving accuracy, scalability, and repeatability. Lastly, defining the most effective process to bring both technology and people together to achieve the desired results efficiently is equally important....